It’s ROLL UP THE RIM time again at Tim Hortons, and the excitement is palpable.
Some people wait all year for this promotion at Canada’s iconic coffee shop, and I wouldn’t doubt if people took time off work for it. It’s as Canadian as bowling night on Tuesdays, not that such a thing is a thing.
These days, you don’t have to go through that maddening ritual of peeling back the top of a used take-out cup to determine whether you’ve won a donut. Now you can play more seamlessly with the Timmy’s app available at your local app store.
Seamlessly except for that glitch in the app that keeps telling customers they’ve won $10,000 in a daily jackpot when, in fact, they haven’t. It’s all quite embarrassing for Tim’s.
The plan was for a single jackpot prize of ten grand every day. Unfortunately, the app is showing much greater largesse, informing what Tim’s calls a “sub-set” of customers that they’ve all won on the same day. Ooops!
People checked their phones, jumped up and down, cried, jumped up and down some more, called family and friends, and made terrific plans for their new-found wealth. Only to have the coffee chain tell them it was a “glitch” and that they hadn’t won jack. But how about a $50 gift certificate for your trouble?
The “winners” aren’t impressed, some saying that they’ll swear off Tim’s coffee, even though that would be right up there with quitting smoking or quitting bowling on a Tuesday night. They’re not jumping up and down anymore with the gift certificate, but some are still crying after going through the whirlwind of being a winner then a loser in short order.
Some made plans. Then cancelled plans. It’s hard to fly out west to visit family on a $50 gift card for coffee and donuts.
This isn’t the first time something’s happened with the Tims app. A short while ago, there was a privacy breach connected with it, and the restaurant responded by giving everyone impacted a voucher for, you guessed it, a coffee and a donut.