A lot goes into a logo.

As a brand marker, a logo represents who you are, what you are, and what you aspire to be.  A lot of deliberation goes into the design and construction of one, and many eyes usually pass over a design before it’s selected to officially represent the company or the organization.

It’s not often, in fact it’s more often never, that a company or organization might regret their selection.

The Conservative Party of Canada, also known as the HR Squad (Hard Right) are among the best when it comes to corporate branding and messaging, although a full disclosure demands that I fess up to being mostly opposed to whatever message it is they’re trying to “sell” to the masses.  Right now they’re embarked on a Dr. Seuss phase of communication, where everything has to rhyme, or alternatively, nifty little catch phrases that easily roll off the tongue.  You know, Axe the Tax, Stop the Steal, Justinflation, Carbon Tax Carl, Kick the Stick, Stop the Mop, Hate the Gate, Shoot the Boot, and any others that the boys and girls down in the basement lab of party headquarters come up with.  That Carbon Tax one was the best, in my opinion, in that it rolls perfectly with just about anyone’s name that contains a single syllable.  It’s when we get into the second syllable that it kind of comes up short.

But still.  Carbon Tax Jagmeet doesn’t work so well, whereas Carbon Tax Singh gets it done.

Continue reading “WHAT’S IN A LOGO?” →